Top Tips to BUILD AUTHORITY With Guest Blogging vs LinkedIn Articles in 2025

 In the fiercely competitive digital landscape of 2025, building lasting authority is the foundation of success for entrepreneurs and businesses alike. Two standout strategies for branding and credibility building are guest blogging and LinkedIn articles. While both methods excel in their own rights, the question of **which strategy delivers more lasting authority** continues to spark debate. This article dives deep into their benefits, key metrics, and best practices, offering actionable insights to entrepreneurs and startup founders looking to optimize their digital marketing efforts. ---  ## Understanding the Strategies ### Guest Blogging Guest blogging involves **writing articles for other websites** to leverage their audience and improve your online visibility. By positioning oneself as an expert, guest blogging offers credibility, brand exposure, and SEO advantages via backlinks to your website. ---  --- ### LinkedIn Articles LinkedIn articles, on the other hand, cater to a focused professional audience. By writing tailored content, you can build a portfolio showcasing industry expertise. These articles improve **search engine visibility**, provide professional networking opportunities, and foster long-term presence within your specific niche. --- ## Benefits of Each Strategy ### Why Guest Blogging Is an Essential Marketing Tool 1. **Authority on Authoritative Sites**: Publishing your content on well-established platforms boosts credibility. 2. **Boost in Traffic and SEO**: Backlinks are invaluable for SEO rankings, and guest blogs drive organic traffic to your site. 3. **Increased Brand Awareness**: Accessing a wider audience through reputable blogs exposes your brand to untapped markets. 4. **Networking Advantages**: Collaborating with site editors and industry influencers solidifies your position as an industry leader. ### LinkedIn Articles for Professionals and Startups 1. **Targeted Audience Exposure**: LinkedIn content is tailored towards professionals interested in business solutions, making it ideal for B2B entrepreneurs. 2. **Portfolio Building**: Creating a visible repository of insightful articles establishes expertise in your field. 3. **SEO Benefits**: Google indexes LinkedIn articles, making them powerful for long-term search engine visibility. 4. **Professional Relationships**: Sharing high-value articles expands your network and positions you as a thought leader. --- ## Key Statistics for 2025 In 2025, guest blogging remains a highly effective strategy for building authority with **60% of bloggers contributing between 1 to 5 guest posts monthly**, according to recent studies. Additionally, **64.9% of link-builders rank guest posts as the top method for earning backlinks and driving SEO traffic**. LinkedIn articles continue to gain traction, with **82% of marketers agreeing** that LinkedIn remains the best platform for B2B audience engagement. Moreover, LinkedIn’s growth, including a **43% increase in Talent Solutions revenue**, underscores its value for professional content publishing. ---  --- ## Strategies Made Simple: A Step-by-Step Guide ### How to Master Guest Blogging 1. **Identify High-Quality Sites**: Look for blogs with reputable domain authority and a relevant target audience. 2. **Create Value-Driven Content**: Focus on solving problems and answering key questions within your niche. 3. **Submit Pitch or Proposal**: Craft a compelling pitch showcasing your expertise and proposed topics. 4. **Optimize for Backlinks**: Include links to cornerstone content on your site for SEO benefits. 5. **Engage With the Audience**: Respond to comments and emails to build lasting relationships. ### Maximizing LinkedIn Articles 1. **Leverage SEO Optimization**: Include keywords, compelling headings, and structured content to rank well. 2. **Focus on Targeted Expertise**: Choose topics that align with your professional brand and audience interests. 3. **Make It Engaging**: Use storytelling, graphs, or case studies to keep readers invested. 4. **Consistency Is Key**: Publish articles regularly to build a loyal following. 5. **Encourage Interaction**: Invite readers to comment, connect, and discuss, fostering networking opportunities. --- ## The Mistakes You MUST Avoid 1. **Ignoring Marketing Validation**: Before investing in content creation, test your strategy’s impact. It’s not content creation that drives success but effective marketing validation. Start with tools like the **AI SEO Blog** to guarantee your idea hits the right target audience. 2. **Producing Generic Content**: Content that doesn’t cater to your audience’s specific pain points fails to generate engagement or authority. 3. **Skipping Analytics**: Use tools like **F/MS AI Article Writer** for accurate targeting, as metrics shape better-informed decisions. 4. **Underestimating Consistency**: Publishing sporadically leads to decreased audience trust and limited authority building over time. ---  --- ## Adopting AI to Supercharge Results The hardest part of running a successful business isn’t building the product but driving the marketing forward. Entrepreneurs looking to establish their brand authority need tools that work on autopilot while delivering consistently high results. **Try the F/MS AI Article Writer** Powered by expert oversight, the **F/MS AI Article Writer** automates all aspects of content creation, SEO, and article generation within minutes. This tool doesn't just optimize content for Google but also searches engines integrated into AI tools like **ChatGPT** and **Perplexity**, ensuring your articles rank widely. Whether you're looking to excel via guest blogging or create evergreen LinkedIn content, this tool is your one-stop solution to reduce manual labor and achieve stellar results. **Learn more about F/MS AI Article Writer →** ---  --- ## Deep Insights for Entrepreneurs Both guest blogging and LinkedIn hold immense potential for authority building, but aligning these methods with your **unique business goals** is essential. Guest blogging is perfect for expanding reach, earning backlinks, and gaining credibility across multiple platforms. LinkedIn articles are best for spotlighting expertise among professionals and cementing long-term relationships within targeted industries. For entrepreneurs starting from scratch, leveraging marketing tools like **F/MS Marketing Services** is essential for validating ideas before scaling efforts. These services ensure your product or business hits the right audience, eliminating guesswork and maximizing efficiency. From guest blogging submission services to premium listicle placements, this platform has everything you need to enhance visibility. **Check out their services to learn more.** --- ## Final Word - A Balanced Approach Wins In conclusion, the **best strategy for building lasting authority** depends on your objectives: use guest blogging to broaden your scope and LinkedIn articles to cultivate niche expertise. For startups and businesses navigating the dynamic landscape of 2025, combining these strategies ensures a cohesive digital marketing plan that drives results. Equip yourself with **AI-powered tools** and validated marketing strategies for reliable growth. Start now with platforms like **F/MS Marketing Directories** to create backlinks and build a robust foundation for digital authority. Ready to take your brand to new heights? Dive into **guest blogging services** and sharpen your LinkedIn game today! ### Guest Blogging vs. LinkedIn Articles: A Quick Comparison **This table shows the main features and stats of Guest Blogging and LinkedIn Articles to see which better builds lasting authority for professionals.**  ## FAQ on Guest Blogging vs LinkedIn Articles in 2025 ### **1. Which is more effective for establishing authority: guest blogging or LinkedIn articles?** Both strategies offer unique benefits depending on your goals. Guest blogging is ideal for reaching wider audiences, building backlinks, and enhancing SEO, while LinkedIn articles excel in fostering niche-specific professional engagement and long-term portfolio building. ### **2. Where can I submit a guest post about my startup?** If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. [Get a quality backlink](https://www.femaleswitch.com/marketing-services) ### **3. How does guest blogging benefit SEO rankings?** Guest blogging offers significant SEO advantages by providing backlinks to your site, which drive organic traffic and improve domain authority. Studies show that 64.9 percent of link-builders favor guest blogging as the top strategy for earning quality SEO traffic. ### **4. What audience should I target on LinkedIn versus guest blogging?** LinkedIn is ideal for a professional B2B audience, especially for showcasing industry expertise and attracting decision-makers. Guest blogging, on the other hand, can target broader audiences and industries, offering greater reach and brand awareness. ### **5. What tools help analyze the effectiveness of these strategies?** Utilizing analytics tools like Google Analytics for guest blogging and LinkedIn Insights for articles ensures better content performance tracking. Tools like the F/MS AI Article Writer can provide actionable results by optimizing your approach. [Learn more about F/MS AI Article Writer](https://www.femaleswitch.com/ai-seo-tool) ### **6. How important is consistency when publishing content?** Consistency is critical for authority building. Guest blogging once or twice a month can steadily grow backlinks and traffic, while publishing LinkedIn articles regularly fosters trust and builds a loyal professional audience. ### **7. Can I use AI to write SEO-optimized articles that help my brand grow?** Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. [Write articles for free](https://www.femaleswitch.com/ai-seo-tool) ### **8. What are the mistakes to avoid when guest blogging?** Avoid submitting content to low-quality sites, creating generic or unoriginal content, and skipping analytics to track performance. Focus on high-authority, niche-relevant platforms, and always optimize content for your target audience. ### **9. Can LinkedIn articles improve Google search visibility?** Yes, LinkedIn articles are indexed by Google, which enhances their longevity and aids search engine visibility, particularly for professional keywords tailored to your niche. ### **10. Is it better to focus on one strategy or combine both?** Combining both strategies can deliver superior results. Guest blogging helps broaden reach and build backlinks, while LinkedIn articles foster strong professional connections and showcase expertise. A balanced approach maximizes authority-building efforts. ## About the Author [Violetta Bonenkamp](https://www.linkedin.com/in/meanceo), also known as [MeanCEO](https://twitter.com/MeanCEO), is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Violetta is a true multiple specialist who has built expertise in [Linguistics](https://www.uantwerpen.be/en/), [Education](https://www.uio.no/english/studies/programmes/heem-master/), [Business Management](https://www.bth.se/eng/education/masters/mba/), [Blockchain](https://www.cadchain.com/), [Entrepreneurship](https://femaleswitch.com/), [Intellectual Property](https://www.cadchain.com/), [Game Design](https://femaleswitch.app/), AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from [Blekinge Institute of Technology](https://www.bth.se/eng/) in Sweden (2006-2008), and an [Erasmus Mundus](https://erasmus-plus.ec.europa.eu/opportunities/individuals/students/erasmus-mundus-joint-masters-scholarships) joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009). She is the founder of [Fe/male Switch](https://femaleswitch.com/), a startup game that encourages women to enter STEM fields, and also leads [CADChain](https://www.cadchain.com/), and multiple other projects like the [Directory of 1,000 Startup Cities](https://startupcities.foundermodeon.com) with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of [SEO tools for startups](https://blog.femaleswitch.com). Her achievements include being named one of the [top 100 women in Europe](https://www.eu-startups.com/2022/03/meet-the-100-european-female-startup-founders-to-follow-in-2022/) by EU Startups in 2022 and being nominated for Impact Person of the year at the [Dutch Blockchain Week](https://dutchblockchainweek.com/). She is an author with [Sifted](https://sifted.eu/author/violetta-bonenkamp) and a speaker at [different Universities](https://brainporteindhoven.com/nl/evenementen/special-ai-and-zero-code-for-startups-0-coding-100-fun). Recently she published a book on [Startup Idea Validation the right way: from zero to first customers and beyond](https://www.femaleswitch.com/startup-books/tpost/6c5604otc1-startup-idea-validation-the-right-way-fr) and launched a [Directory of 1,500+ websites](https://marketing.femaleswitch.com) for startups to list themselves in order to gain traction and build backlinks.